In your face carpet cleaner...

Becker

Member
Joined
Oct 8, 2006
Messages
7,359
Location
Snohomish, WA
Name
Becker
So how often do you put yourself into you past clients mail box?

Monthly, Bi Monthly, Quarterly,...... Set number of month since last service?
 

Chris A

Member
Joined
Sep 25, 2007
Messages
5,475
Location
OH
Name
Chris
we do 6 mailers a year, but some hit at the same time (reminder cards + special cards), so occasionally a client will get 2 cards with the same deal.
 

Jack May

That Kiwi
Joined
Oct 7, 2006
Messages
2,423
Location
Palmerston North, New Zealand
Name
John
This is on my list of things to add in 2011.

We have a 1 week follow up program that also asks them if they would like us to re contact them at a set interval for re booking cleaning.

But no newletter/mailer/flyer program.

We're contemplating a seasonal newsletter.

Also possibly follow up at 3 months for a one off fyler specific to something else we may have seen while there onsite like leather cleaning or carpet repairs.

John
 

shorne

Member
Joined
Jan 19, 2011
Messages
2
Newsletters or postcards every 3 months, thank you notes a week after service, holiday cards, and thank you for referral cards.
 

-JB-

Member
Joined
Oct 26, 2006
Messages
5,387
Location
here
Name
JB
Hmmmmm,

monthly promotions, including a quarterly newsletter, plus, confirmation letters, thank you cards (sm), a post cleaning survey for new clients, 6,9,12,18,24 mo. reminders (sm), but other than that I NEVER send them ANYTHING!
 

captaincarpet

Member
Joined
Nov 14, 2006
Messages
545
Location
Kennesaw Ga.
Name
Thomas Cermak
Thank you card within 3 days of job, Quarterly newsletter (every 90 days), flier w/specials & info sheet or 2 at the 45 day interval between newsletters and yearly remeinder. That is a total of 10 contacts per year, keeping us in front of our customers, and making sure they remember our name for referrals.
 

XTREME1

RIP
Joined
Nov 13, 2006
Messages
9,681
Location
Ma
Name
Greg Crowley
Doug Brian doesn't believe you can build a business based on referals
 

Brian R

Member
Joined
Jun 13, 2008
Messages
19,945
Location
Little Elm, TX
Name
Brian Robison
Bundy said:
Doug Brian doesn't believe you can build a business based on referals


When did I ever say that? Just about half my business is repeat and referrals.

I'm looking to lower that % a bit.
 

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