The Rug room forum on Facebook has a lot of great people to help answer questions posted about cleaning rugs of all calibers. They also do a free webcast every Wednesday night. And the guys who started the forum also do multiple classes a year on cleaning high end rugs.
There is a lot of knowledge, care and concern on this forum. Paul Lucas has the opportunity to make some very specialized products that would never meet our minimum batch runs. The main participants live in this world. I would like to live in the rug world, but it is a small niche market in the professional cleaning industry. We sell more Flex Powder than any group of wool products that we could ever sell into this rug world.
However, a lot of area rugs do not fit into this rug world. Flex Powder is actually a good pre-spray when extracting polypropylene area rugs which can actually be attractive rugs for their cost. The cost of extraction may be all a logical person would spend for cleaning these replaceable rugs.