Using local events to show case your company

[TomKing]

We had a chance to be at the Indiana state Fair today on the Angie's list stage.

We spent time showing folks how to get spots out of their carpet. We brought kids up from the crowd to be our expert stain makers.

They then picked the tech they thought couldn't get the spot out. I did a ongoing talk show type running commentary of the spotting.

We introduced our techs as if they where NASCAR drivers by their truck numbers.

Gave away spotter bottles and $50 coupons.

We had a great time, saw hundreds of people and ate some fantastic food.

What have you been able to do and how did it go?

Here is a couple shots of our team and the presentation.

We brought our families and had a great day enjoying the Fair.
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[Steve Lawrence]

Looks like great fun. Congrats, Tom!!

 

[Mark Saiger]

Here is Last weekends local parade that we do. We clean up the rigs, but also LOAD them up with Bubble machines on all the rigs (25 machines this year), Pump tunes out of our stereo system and outside mounted speakers on one van,("Splish Splash I was taking a bath" and Elvis: "Blue Suede Shoes") pass out a ton of candy, bring the family and family friends, the puppies and everyone to help and make an absolute crazy fun time out of it. There are THOUSANDS of people along the streets and it is FREE to enter in the parade. You just don't want to clean up the rigs and go through handing out candy as an advertisement. You've got to have a gimmick and ours is the Bubble machines, music and family fun! One of our signature uniform looks is we all wear BLUE tennis shoes to go with our "Bring on the Blue" theme. People are actually more excited to get up and pop bubbles even more than the candy. We all have a great time and the community talks about us for a long time. This year we had our Grandson in the parade with a BLUE wagon and his own little bubble machines mounted on it...if you don't think that didn't generate talk. Here are a bunch of pics and if you have the opportunity....don't reinvent the wheel, just use the ideas that you come across and prosper your business and make a FUN mark in the community you service.

Pics of rigs with Bubbles rolling


Our newspaper ad before the parade


Our kids and their friends before the parade getting ready to have some fun!


Our Grandson in his BLUE wagon complete with Bubble Machines


Grandson Logan and his new Saiger's Steam Clean parade shirt


A pic of our Jeep in the parade


Our Grandson Logan and puppies in the jeep


This one is going to become our next weeks Newspaper ad ("Yeah...we're tough on dirt"! Time to call Saiger's?!)


More of the rigs before the parade








Mark Saiger
www.saigers.com

 

[Desk Jockey]

That's awesome!

Good stuff guys!!!

 

[TomKing]

That's Awesome Now I have something to shoot for.
My big dream is to buy go carts or min bikes and do a drill team routine with all the techs in a parade. I think the guys would get into that.

 

[Torrey Express]

That's cool you did the demo for Angie's list Tom. If I would have known I'd stopped in to see it.
I'm curious, did you do any traceable marketing to see what it may get you in response? Or just a great PR thing and product awareness.

@saiger that parade looked very well done! Your vans and trailer look awesome. I never would have guessed fire on blue would look good, but I quite love it.

We have sponsored a few small events for charity. But nothing major. Our name will be on shirts or have a table, but I havnt pursued doing anything real involved were we are present with demonstrations. Maybe later.
I'd say the best thing we have done is this years charity golf outing, we had a Beer cart that drive the course and handed out free drinks and had our signs on it, and the drinks had logo and numbers printed on the can covers. We also had a couple signs on our sponsored hole.
It was easy.

We had about a hundred left over can covers and gave them to a friends suite at the Indy 500 to have his bartender hand out all the drinks in them. I actually got a job for a car dealership from that.

 

[Mark Saiger]

Nice Torrey! All great ideas and congrats on landing the dealership. Usually one good lead can result in more.

Tom, the go carts would be cool especially if you could get them with van bodies or something fun from your company. I made a van body out of cardboard when I was 14 years old to look like my dads carpet cleaning van at the time and put it on my go cart for the parade. Totally forgot about that until you posted it! I remember it now being a big hit in our little town where I was from.

I am actually looking to get a mini jeep like our jeep for the grandson to run in the parade.

Mark Saiger