As frank said, totally different companies and totally different clients.
With Angie's list their subscribers rate you and all members can read those reviews.
Yes, they will shop but only with Angie's list rated companies. They pay a subscription fee and in a way they are invested in it.
They want a good price, however they also want good quality. Unlike Service Magic you are not billed by how many calls you got. You are billed by whatever advertisement you do with Angie's list. Also, it is not a race to call back ASAP or you lose it like
SM. Nor the lowest price, like most
SM shoppers.
If you get an Angie's list client they will be less price resistant and more quality oriented. They do seem to be a little 'paranoid' (I guess safety seeking will be a better description.)
Angie's list however, will try to get you to spend more money with them in many varied ways. It's a talent