Matt- You get the customer you get based on the price you charge. The higher your price point will weed out the dirties and price shoppers and will allow you to work for the people willing to pay the higher price. Since I don't know how long you've been in business, that might change things.
Don't get me wrong...I'm not the cheapest. As a matter of fact, I'm a higher priced company. When my friend (25 year old business) gave me his cc customers, they were shocked at how much more expensive I am.
But I understand how a low income budget family can't afford paying .50/sq ft with the bells and whistles, so I lower my cost to make sure they can get a carpet cleaning service also.
In my first 8years of being in this business, my business was slower than a turtle. It was very depressing and scary. I rarely turn down work for that reason. Keep in mind, I fire customers and I turn down the patels hotel all the time. The thing that I'll NEVER do is target the Beverly Hills customers only.