LisaWagnerCRS
Member
FCC said:I don't know if I'm on the same page as Lisa but...........
Just like postcards I would think the best results would be had from targeting.....sure groupon has a "core" demographic............or at least they did a year ago before all the "news"..........think facebook ...and forgive me if I don't put a lot of stock in groupons analysis of their customers....otherwise I would have a yellow pages ad.
I don't think Lisa would send out a free room offer in a mass mailing..............but in a sense that is what you are doing with groupon.
Nothing "wrong" with getting your foot in the door either way.............. think it is just a question of which one is going to provide you with the most benefit. I do not see groupon doing that for most.
I see how Brian can make it work subbing out and collecting his $10. I've never said that it would not work for him..he can always get more subs when his current ones are wore out and broke.
Thank you... someone who gets the point, which is the target market list, and the message to market match.
And you are right I would NEVER EVER recommend to anyone to do a free room offer to a mass mailer to strangers.
That was my point with Groupon from the first is the lack of any target market. A campaigns success or failure is all about the list and the offer.
And Ron W. - if you have not done so already, with your $50 off strategy, use a plastic gift card instead of a flyer, voucher, or coupon. It will boost your response and boost the perception of value.
Lisa